RHS | Hampton Court Palace Flower Show 2017

The Royal Horticultural Society had used an alternative virtual tour supplier for the Chelsea Flower Show earlier in the year, but were disappointed with the overall quality of that work. We then met the RHS digital marketing team at a trade exhibition shortly afterwards and they were very impressed by the quality of our virtual tours and the depth of colour of the photography in the panoramas. Not suprisingly, we were commissioned to create high-resolution virtual tours at the Hampton Court Palace Flower Show at the beginning of July 2017. This involved photographing the Floral Marque (at 3am!), the Butterfly Dome and all 26 Show Gardens on the Press Day which is the day before the gardens open to the public. The Brief was to have all the virtual tours (all 28 of them!) online within 24 hours for the opening day so people interested in visiting could view online on the RHS website what to expect at the show. And boy did we deliver! My personal highlight of the shoot? Meeting ‘The Hairy Bikers’ who, for the whole week of the show, broadcast the Kitchen Show live each morning on the BBC from the RHS own Kitchen Garden installation. I had to capture the panorama 2 minutes before the TV cameras went live – no pressure!

So, a mammoth project to complete in 24 hours – to capture nearly 100 individual high-resolution panoramas (3,000 individual photographs), professionally process the RAW photographs in Adpbe Lightroom, stitch and edit with a bespoke User Interface and host, for the RHS, on our own fast, UK-based servers to cope with the demand once live.

Want a tour like this? Get in touch to discuss your project.

Hampton Court Palace Flower Show has opened its doors to keen gardeners as the annual event returns with a vast array of spectacular show gardens, interesting talks and fascinating wildlife.

A new category for this year, ‘Gardens for a changing world’ has been introduced by show organisers to help gardeners meet on-going challenges such as global warming and city living.

Will Williams is showcasing a natural solution to flood prevention, inspired by the village of Pickering in North Yorkshire, and first-time designer Rhiannon Williams is promoting sustainable rainwater management within residential areas.

Keep an eye out for London-based Tom Massey who has created a garden focused on the healing of plants. Whereas, town planner and designer Martyn Wilson explores the power of plants to regenerate naturally amid industrial ruins.

Finally, Andreas Christodoulou and Jonanthan Davies are encouraging Londoners to transform their city garden spaces into natural ‘forest glades’.

Flower power: a visitor views an old mini filled with flowers on the Primrose Hall Nursery exhibition at RHS Hampton Court Palace Flower Show 2017 (RHS / Luke MacGregor)


Multi-RHS Gold Medal winning duo Andrew Fisher-Tomlin and Dan Bowyer have put together a special community garden for Blind Veterans UK – it will be rebuilt at one of the charity’s centres after the show.

ZoFlora is back again with a woodland play garden for children and adults with disabilities, designed to stimulate the five senses.

Show sponsor Viking Cruises have joined forces with designer Paul Hervey-Brooks to create a space inspired by overseas travel.

But for those who have a passion for wildlife, ‘Green Grey Britain’ is full of vital plants needed to encourage the population of bees and butterflies.

Kick back: visitors relax in the warm weather at RHS Hampton Court Palace Flower Show 2017 (RHS/Luke MacGregor)

The tropical Butterfly Dome returns once again offering visitors the chance to see butterflies from all over the world.

If you want a memento from the day, the Floral Marquee will host 98 nurseries offering a plant for every type of gardener.

Alternatively, go celebrity spotting with famous chef Christophe Novelli and television presenter Michaela Strachan sharing their horticultural and culinary passions throughout the week. More information can be found here.

Tickets start from £14 and are available here.

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